PHOTOGRAPHER PRICING CALCULATOR

A professional Excel / Google Sheets pricing calculator created for photographers, videomakers and producers who want to understand the real minimum price they need to charge for each project.
 
This calculator helps you calculate your real business costs, including fixed expenses, production costs, equipment depreciation, rental costs, taxes, contingency, cash-flow pressure and target net profit.
 
COUNTRIES: Italy, France, Germany, Spain, UK, USA, Canada, Australia, UAE / Dubai, Monaco / Monte Carlo, Albania, Russia, Ukraine.
 
You enter your real numbers. The calculator shows what your sustainable price per shoot should be.
 
What is included:
Main Dashboard with country, tax regime, yearly shoots, target net profit and key results
Automatic tax and contribution presets by country, with manual override
Annual fixed cost calculator
Equipment depreciation calculator
Equipment rental cost calculator
Full calculation engine
Single shoot profitability estimator
Cash-flow pressure calculator
Clear “How to use” guide
Editable Excel file
Google Sheets compatible version
 
This calculator helps you understand:
how much you actually need to charge per shoot
how much revenue your business needs per year
whether your current pricing covers your real costs
how your equipment, software, taxes and production costs affect your profit
how payment delays and irregular bookings damage your liquidity
whether a specific project is profitable before you accept it
 
Who it is for:
This tool is for photographers, videomakers, producers and creative freelancers who want to stop guessing their prices and start calculating them properly.
 
It is especially useful if you often ask yourself:
“Am I charging enough?”
“Why am I working so much but keeping so little?”
“How much should I charge to actually make profit?”
“What is my real cost per shoot?”
“Can I afford to accept this project?”
 
Important:
This is a business pricing calculator, not accounting or tax advice. Tax presets are simplified orientation numbers. You can manually enter your real tax percentage if you know it or if your accountant gives you a different rate.
 
You will receive a professional spreadsheet that you can copy, edit and use with your own numbers.