IRINA LIS COSTANZO
World Fashion Channel production filmed at Hanging Gardens of Bali, featuring Scarlett Leithold (5,1 M followers on Instagram). Shot and co-produced by Irina Lis Costanzo
There is an old story about a sculptor who created two statues.
One was made according to his own vision.
The other was changed every time someone entered the studio and suggested a correction: a shorter dress, a different face, smaller ears, more curls, another flower, another detail.
When both statues were revealed, the first one looked complete and breath-taking. The second one looked confused. Someone may think it because people had bad taste, but that's not true. It's always because fragments of opinion do not create vision.
This is where my work begins: not with “nice images,” but with a clear visual direction strong enough to survive production, feedback, campaign needs and commercial use.
Why Campaigns Lose Their Shape
CREATIVE DIRECTION
Campaign concept, moodboard, casting, shot structure, production planning and visual development
PHOTO & VIDEO PRODUCTON
Campaign photography, video, reels and backstage, all the necessary assets for brand use
VISUAL AUDIT
A strategic review of your current visuals to identify what weakens your brand and what should be fixed
From A to Z
I follow the whole visual production process: from the first brand audit or client brief to the final retouched images and video assets.
I read the brand, define the visual message, build the concept, create the moodboard, structure the production, involve the right team, direct the shoot, retouch the images and deliver assets ready for real use.
My work combines visual culture, campaign experience and an understanding of psychology, communication and audience perception.
This helps the brand deliver the right message to the right target clearly, quickly and without wasting budget on disconnected visual decisions.
Photography. Campaign video. Reels. Backstage content. Product details. Website, social media, press and launch visuals.
Every stage has one purpose: to create a campaign with direction before the shoot, control during production and commercial value after delivery.
AS SEEN IN
& MORE
BEHIND THE WORK
Visual strategist, fashion, advertising photographer and creative director with experience across editorial, luxury, jewelry, beauty and campaign production. Based in Italy.
My work has appeared in international publications and brand projects, including Vogue, Elle, Harper’s Bazaar, L’Officiel, Numéro, World Fashion Channel and campaigns for jewelry and fashion brands.
I work across the full visual chain: audit, concept, creative direction, production, shooting, retouching and final assets ready for commercial use.
